The Lincoln Project, a coalition of GOP and ex-GOP critics of Donald Trump, has initiated a distinctive ad campaign asserting that the former president has an unpleasant smell.
This concept gained traction after former Republican congressman Adam Kinzinger, now a CNN political analyst, raised the issue on social media, expressing his surprise that those close to Trump had not discussed the odor.
This sparked reactions from both Trump’s campaign and social media users, with the Trump campaign dismissing Kinzinger’s comments as a humorous response, labeling him an “unemployed fraud.”
The dialogue surrounding “Trump smells” quickly became a trending topic on social media, giving rise to a plethora of memes and discussions surrounding this peculiar claim
The Lincoln Project released a creative and attention-grabbing ad.
The ad opens with visuals associated with unpleasant smells, such as manure, trash bags, and dumpsters, culminating in an image of Trump Tower.
Accompanying these visuals is overlapping audio featuring the sounds of people sniffing and coughing.
The ad cleverly includes a clip of actress Kathy Griffin articulating her perception of Trump’s odor, adding a humorous touch to the unconventional narrative.
The ad concludes with a woman humorously asking, “Donald, is that you?”
This bold move by The Lincoln Project introduces a satirical dimension to the ongoing political discourse, utilizing an unconventional approach to make a statement about the former president’s alleged scent.
The unexpected focus on Trump’s smell prompts contemplation about the intersection of personal perceptions and political commentary.
While presented in a lighthearted manner, these claims underline the unconventional ways in which political figures are critiqued and scrutinized, even in areas unrelated to policy or governance.
The social media response to the “Trump smells” trend reflects the polarized nature of contemporary political discussions.
Internet users engage in both serious discussions about the boundaries of political critique and create memes that humorously play on the notion of “diaper Don,” referencing Trump’s alleged smell.
The Lincoln Project’s decision to incorporate this narrative into its ad strategy underscores the group’s commitment to using unconventional tactics to convey its message.
By leveraging the unexpected claim about Trump’s smell, The Lincoln Project aims to capture attention, stimulate discussion, and contribute to the broader narrative surrounding the former president and his critics.
While critics argue that such unconventional approaches may detract from substantive policy discussions and contribute to the trend of personal attacks in politics, proponents contend that these methods are effective in cutting through the noise of traditional political communication, engaging a wider audience, and making a memorable impact.